Best SEO Company in Gurgaon

The word SEO has become a "buzzword" across all businesses that are operating digitally. Even though the online world has started to understand the importance of quality content, there are still many businesses and SEO Company in New Jersey that don't emphasize the quality of the content.

The importance of quality content lies here - if there will be no content, there will be nothing to rank for.

In this article, we will discuss the five reasons why content writing is the most crucial part of every SEO strategy.

Let's get started.

1. Relevant keyword and phrases research

Keyword research is the first step that every marketer or agency takes in the SEO process. So what's the next step once you have listed down the relevant keywords? You cannot just deploy these keywords all-around your website in an absurd manner and hope to achieve rankings on the search results, right?

It is only when you strategically create content and incorporate these keywords in a way that makes sense to the readers that you can hope to get rankings.

If there is no content, it will become complicated for you to rank for these keywords.

1. Social media validation and engagement

Social media validation plays a vital role in your branding and online position. You must have seen several blog posts and articles that are ranking well despite being low-quality. This can be done only when you invest a lot of money and manipulate the search crawlers and audience.

But when the content you produce is excellent, informative, and solves your target audience's issues, people tend to engage with it via popular social media channels. When they share your content link on their social media page or with a friend, Google sees it as social validation and then use these validations to better rank those links.

1. Creating quality backlink profile

Creating backlinks is an important off-page SEO strategy where websites try to get backlinks from other third-party websites or portals as a vote indicating that the site is informative, leading to a higher domain authority score and more top ranking.

The question is, "why would someone want to link to your website or blog?" This only happens when you produce content that is appealing, intriguing, informative, and relatable.

Or, if you're looking for a quick way, you can always purchase backlinks. But, this activity is highly refrained upon as it can ban your website from Google forever.

If you want to achieve backlinks as a token of the vote for your content quality, it is always better to stick to writing and producing content that people want to go through.

So, while black-hat techniques like buying links may seem effortless, what effortless is coming up with authentic content that people want to read, rest everything will follow.

1. Search results rankings

his is a direct logic - if you will not have any content, what exactly will Google rank you for?

For example, in Google Images, Google ranks images. In Google Video, Google ranks relevant videos. Similarly, in the primary Google section, Google ranks text- the written content.

This is precisely why content writing is crucial for every SEO activity - it is providing Google with something to rank your website for.

1. The purpose of your content

There is a new buzzword that is making rounds in SEO and content marketing areas- "Search Task Accomplishment."

In other words, does your content solve any purpose?    

With the speed at which Google is prioritizing user-experience, it will soon rank your content based on the use it explains.

Therefore, if shortly, you want your website on the first page of the search results, you will need content that has a purpose to solve.

Soon, haywire content with keyword-stuffed in it will be completely discarded by Google.

Therefore, if you are looking to make your site visible to your prospect audience, grabs and holds their attention, and ultimately converts them into your paying customers, you must hire such a New Jersey SEO Agency that emphasizes the importance of content for SEO.